Kirkcaldy’s premier salon, Byron Hairdressing, is promising to tickle all its clients pink this October following its team’s decision to back the massive nationwide pinkme! campaign to raise money and awareness of breast cancer.

As part of the biggest collaboration hairdressing has ever seen, the Byron team will be joining hundreds of other salons across the UK in the national pinkme! campaign in October, which is international breast cancer awareness month, to raise funds for my new hair, a charity launched by hairdressing supremo Trevor Sorbie. My new hair works with salons around the UK to ensure people suffering from hair loss following cancer treatment can access an affordable and seamless wig service.

Byron will be decked out in pink and using Easydry pink eco-towels to raise money and increase awareness of a disease that affects more than 45,000 women a year in the UK.

‘As hairdressers, we are in a unique position because we can broach sensitive subjects with our clients. The pinkme! campaign is fantastic as it gives us a great opportunity to get talking about breast cancer so we can raise awareness, and by using the Easydry pink eco-towels, we can raise funds for this wonderful charity,’ says Ronnie Marshall, owner of Byron.

Eco-towel manufacturer Easydry, haircare giant L’Oréal, and the bible of British hairdressing, Hairdressers Journal, have collaborated with my new hair to create the campaign, to ensure pinkme! is highly visible, with clients wrapped up in limited edition pink Easydry eco-towels. Easydry is making a £10 contribution for each box of towels sold.

‘Byron is joining hundreds of salons across the UK which are all turning pink for a day, a week or even the whole month, like Byron Hairdressing, to flag up that October is International Breast Cancer Awareness month,’ says Anne Butterly, managing director of Easydry. ‘We want all hairdressing clients to be tickled pink when they visit their salon during October, and for every salon that buys a box of pinkme! Easydry towels we will donate £10 to the campaign.’

For further information contact Su Clark on or call 0131 229 2274.